Why Typography Matters

An AI typography example

Although you may not even realize it, the typeface of the content you read greatly impacts not only your comprehension, but also your mood. Typography exists all around us, but its effects can be very subtle and are often dependent on our society and culture. Many of us associate certain typefaces with specific situations or ideas—Times New Roman is generally used for anything academic or professional, Courier is reminiscent of old typewriters, and Blackletter or Gothic script makes us think of newspapers. No one uses Old Charlotte on subway signs – but why? How do designers reflect the 'feel' on the letters anyway? Here’s the answer.